Your Belief

How do you feel when someone questions the validity of Juice Plus+? Does your stomach tighten? Do you feel nervous or scared? We know, we've been there, we've had those feelings - long ago! When we started telling people about Juice Plus+ in 1993, we had no research, in fact, none of the great information and tools that we have today. We just had our own belief based on our own experience - what Juice Plus+ had done for us; that had to be enough for us.

Is your Belief in Juice Plus+ so strong, that you feel compelled to gently, lovingly help the questioner understand just how great Juice Plus+ is? If they are questioning the research, do you ask them to watch the Dr. Dubois DVD "The Power Behind Juice Plus+"? When did you last watch that DVD?!

Your Belief system needs to be as strong as your immune system is after taking Juice Plus+ for a while.

It's not surprising that some question our research. After all, except for the personal testimonies of hundreds of thousands of us who have seen great results by taking Juice Plus+ ('but this is anecdotal evidence' critics say), the published research IS what sets us apart from every other product out there, so why wouldn't that come under attack?!

The most common question is 'yes. but who pays for the research? Is it really independent research?' To good old judgmental me, this is a naive question, knowing that ALL research is paid for by someone. The worst case scenario is the pharmaceutical company which designs and develops a drug, makes millions from the sale of that drug after doing the research themselves. It's no wonder so many drugs are later withdrawn, having been found to be not just ineffective, but dangerous.

Juice Plus+ is very different, as you will discover by reading the email below from John Blair, VP Product and Research for Juice Plus+. John was instrumental in bringing Juice Plus+ to NSA and to market, and has been intimately involved in all aspects of development, manufacture and research of Juice Plus+ since long before it's introduction.

The majority of Juice Plus+ research is done at Universities. The funding provided by NSA or NAI is not a secret (or a bribe) and is included in the text of each published research paper. This is standard practice.

After reading John's email, I recommend you go and read all of the Prevention Plus+ newsletters there which describe the published results of Juice Plus+ research. Each of those newsletters has a profile of a prominent physician who recommends Juice Plus+ and some of them profile the researchers themselves. Why not share one of these with your skeptical prospect?

If that doesn't build your belief in Juice Plus+ and encourage you to get out there and share this wonderful gift with the world, if that doesn't light your fire ... then your wood's wet!

These are understandable questions:

1. Almost all research (worldwide) is funded by outside sources (no researchers do their work for free). The sources can be private companies, government entities or foundations. The vast majority of research is funded by the manufacturers of products, whether they be drug companies, nutraceutical companies or food companies. This is the way the world works. We have funded a little less than half of the published research. NAI has funded a little less than half of the research. Our Master Distributors (in the case of research done in foreign countries) have contributed some funds, and in one case (Wake Forest) the research is being funded by the National Cancer Institute under the National Institutes of Health.

Two further points of logic:

• Our funding gives us the right to approve (not design, just approve) protocols and budgets. The protocol specifies what the researcher is looking for, how many subjects are needed, what dosage of the active ingredient (Juice Plus+) is to be given on a daily basis, how long the study should be, etc. etc. etc. Without that, some researcher could go off "half cocked" not knowing what Juice Plus+ is, what it does, how to take it, etc. and end up wasting a lot of time and money.
• If we do not initiate the first few studies on the product how in the world is anybody in the field of research going to know about Juice Plus+? What is the possibility that someone is going to do research on a product that they do not even know exists? It's the initial research that gets the attention of the scientific community to want to know and do more. In point of fact it was our first three published studies that helped convince the National Institute of Health to fund the Wake Forest Project.

The research is unbiased and independent because:

• After the protocol is agreed to, NSA and NAI have nothing to do with the actual work: subject recruitment, clinical work, data recording, statistical analysis, etc.
• NSA and NAI have nothing to do with drafting the research paper (although we do receive an advance copy).
• The draft paper is submitted by the original researchers (not by NSA or NAI) to an independent journal which then distributes the paper to it's independent review board. The decision as to where to submit a paper is up to the original researchers, although NSA and NAI can make suggestions.
• Comments and suggestions from the independent review board are then returned to the original researchers for response. Occasionally, NSA and NAI help the researchers with responses, particularly if the questions pertain to the active ingredient (Juice Plus+).
• The final published paper reflects directly on the reputation of the researchers and the publishing journal, none of whom want to be associated with work that is not of high quality and worthy of publication.

1. The paper from the University of Maryland on the effect of Juice Plus+ on blood flow restriction after a high fat meal was published in the Journal of the American College of Cardiology because it is impressive research that is appropriate for a high quality cardiology journal. The research met the Journal's high standards and stood up to the scrutiny of their peer review panel. Consequently, they chose to publish it.
2. All of the more recent studies done on Juice Plus+ in the past few years and most of those going forward are Double-Blind, Placebo-Controlled, Crossover type studies, the "Gold Standard" of protocol.
3. The study participants are volunteers that are recruited by the independent researchers and NSA and NAI have nothing to do with this part of the process.
4. How the active ingredient (Juice Plus+) is referred to is generally the decision of the researchers who draft the manuscript. Some directly refer to Juice Plus+ and some do not, although you should be able to find a mention of Juice Plus+ in the footnotes. As I stated above, NSA and NAI cannot control how the manuscript reads.

I believe that you can see from my explanations that the research on Juice Plus+ is genuinely independent and credible. If you have any further questions please let me know.

Regards,
John Blair