How to Set Up the Follow Up and Close Effectively
"The Fortune is in the Follow-up"! You will hear this often, and it so true however this is something that is a stumbling block for anyone who does not have sales experience. I have provided advice on how to talk with a potential customer to educate and steer the conversation into a natural positive conclusion and get them to look at the brochure etc – this is covered in the “Basic Script” document which I created for the Personal Trainers (however, the knowledge applies to everyone!). Now the important part, when I hand over a brochure to a client I always hold onto 1 end of it and don’t let it go until I AM READY. If I let them have it too early, they start looking at it and reading and they are NOT LISTENING to what I am saying. KEY POINT when setting up the follow up and close.
I will say to them “I want you to take a look at the information in the brochure and (I will then turn the brochure over to where my information label is on the back with the website address of www.teamjp-juiceplus.com customer website) most importantly I want you to go to the website to look at the medical research that has been done on Juice PLUS+ and shows what taking Juice PLUS+ will do for you. Can you do that? (they will always answer YES) Great...I’ll call you tomorrow or the next day to answer and questions you have and to get you started on it, is tomorrow or the next day best for you? What time is best for me to call you?”
Once they have given you a time and day to call – challenge them to make sure they are going to be available “ARE YOU SURE this is going to be a good time? When we talk I can answer any questions you have and GET YOU STARTED” this places importance on YOU and YOUR TIME and again reinforces the goal of answering their questions and getting them started on Juice PLUS+...you are ASSUMING AND DRIVING THE CLOSE.
By saying up front that you are calling to answer their questions AND TO GET THEM STARTED ON IT, you have already pre closed with them and set the expectation with them that this is what is going to happen. So it is then very easy to just get the job done!
For additional information on the follow up use the searchable Virtual Franchise Owner's Manual online, and search on "follow up". You will find many references throughout the manual.
This is a good indication of just how important it is for us to follow up:
- After Sharing a CD/DVD
- After a guest has attended a Wellness Presentation
- After someone attended a Prevention Plus+ event
- Before a customer's second box of Juice Plus+ is due to ship
We really don't need to say more here, except that good follow-up may make all the difference between success and failure.


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