Did you realize that first impressions count? Did you know that we only have a few seconds to make a lasting impression? That's true of us, and it's true of Juice Plus+ ... so what we say first to someone about Juice Plus+ really matters.
How often have you responded to the question: "What is Juice Plus+?" with something like: "Well, it's 17 fruits and vegetables in a capsule". Not very exciting, it'll hardly grab their attention and make them want to know more!
How often have we been equally unconvincing when answering the other common question: "What do you do?" We usually say something like: "I represent a company that found a way to put 17 fruits and vegetables into a capsule ... it's called Juice Plus+ have you heard of it?"
For years we've done this. We've actually trained everyone to be pretty boring: "Watch the person's face, you'll see one of 3 reactions - the blank look, the skeptical frown or wide-eyed excitement."
While that is true about the reaction, we now realise (thanks to Rachel Harries, NMD, in Dallas, TX) that our response is boring and we're missing a great opportunity.
We should be responding by sharing our story! Answering their question will be part of the story.
Our primary goal, every day, is to share our story as often as possible.
But that's only true if we share our story in 30-45 seconds ... and then wait for the reaction (there are only 3 - see above).
We now realise that if we tell our story well, we'll have a lot more of the 'wide-eyed excitement' or at least the 'skeptical frown' reaction - both are equally good; just beware the 'blank look' (they probably have zero interest!)
So your story is the best answer to both questions - but it needs to be great. And it will be great if you've taken the trouble to write it down, refine it, shorten it and make sure it covers the head and the heart reasons why we love Juice Plus+. See 'Sharing Your Story' in the Owner's Manual, 4.1; you will learn there the importance of both your Product Story and your Business Story.
We suggest you sit down with someone (eg. your sponsor) and tell them the long version of your story; use the HEART approach below. They take notes and then you both work on bringing out the most important points in the right order, with the right emphasis ... all in your own words, with tremendous enthusiasm. This new Owner's Manual section will also help.
Armed with your story(s), share them every day, at every opportunity, with everyone you meet, and you will be successful. Ask your friends and family if you can practice on them! Continue to refine your story as you go. Remember - keep it short and full of heart.
One last thought - it doesn't have to sound 'impressive'. We love what Jane Dias's young son tells his friends and their parents about what his Mom does: "She helps people get healthy with fruits and veggies!"
Next: "The Heart of Your Product Story"
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