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Monday, May 11, 2009

How to open conversation about Juice PLUS+ with your PT clients

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Please note: The information/tips/techniques contained in these help documents are designed to make the development of your Juice PLUS+ business easier. Follow the instructions given in these help documents. Use the tried and proven systems designed to help you be successful and efficient in your business.

How to open conversation about Juice PLUS+® with your PT Clients

  1. Have your clients fill out the Basic Nutrition Assessment Form (you can also use a Food Diary)
    1. Look at Questions 3, 18 and 19 - these are the main ones you are interested in at this stage for the purpose of recommending Juice PLUS+® to your client
    2. If the client is already taking a multivitamin this indicates that they are aware that they should be taking something to help them, but they have not been given advice about the best option which is to take a whole food supplement rather than an isolated, synthetic, cheap chemical based product (so you are offering them a far superior option with Juice PLUS+®)
    3. If the client is low in either fruits or vegetables intake daily they are a prime candidate for Juice PLUS+® (this will be the majority of clients)
  2. Point out to your clients that they are lacking in the vital amounts of micronutrients which are vital for their overall health and wellbeing and also very important to help them achieve the results they want to achieve with you from their training.
    1. This is not marketing hype - these are the absolute facts and simply knowing this will raise you up out of the 1000's of "vanilla flavoured" PT's out there that have very little understanding of the importance of great nutrition in the results of training.
    2. Ask your client "If I could show you how you can fulfil your nutritional requirements easily each day would that be of interest to you considering that we really need to address this together?" They will almost always say "Yes" or show some version of interest.
    3. Here is how to express the importance of this to your clients: "I am really glad you said that because if we are going to get the best possible results from your training from both a health and fitness perspective, we absolutely need to get your foundational nutrition support in place - this is what underpins everything we do and I'll tell you why... When we train, we increase our oxidative load which means we burn more oxygen, and in turn that creates more free radicals. Training places our bodies under stress which is what we want because that is what forces the body to adapt, however there are waste or by-products of all of that...to combat that waste we need to increase the amounts of fresh fruits and veggies to give your body what it needs to heal, repair, recover, and stay healthy. Does all that makes sense to you?"
    4. They will always say "Yes" because it just makes sense! At that time you simply take out a Juice PLUS+® brochure and hand it over to them and say "I recommend Juice PLUS+® to all of my clients...I take it myself for the same reasons that you are going to take it because I am busy and struggle to get 7-9 serves every day"
    5. Now comes the most important part of all setting up of the follow up and close "I want you to take this with you and read it today/tonight and I want to give you a call tomorrow to answer any questions you have, and get you started... what is the best time for me to call you?"

The MOST important part of that whole line is this part "to answer any questions you have and to get you started" Again this is known as "assuming the close" - you are building in their mind the fact that they are going to get started on Juice PLUS+® when you call them tomorrow so it is very important that you set your follow up for the next day (or 48 hours maximum) and you do not let it drag out to 3 days or more. If you do, you are taking away the advantage you have just set up - you need to act quickly. Get in. Get it done. Get out.

The next most important part is asking them when is the best time for you to call. This is important because if you set it up poorly by saying "I'll call you tomorrow to answer your questions and get you started" you now run the risk that they are not going to be available when you call and you will have to then start chasing them to close. This is very inefficient and time wasting and you do not want to set yourself up to operate this way!

So as a reminder: "I want you to take this with you and read it today/tonight and I want to give you a call tomorrow to answer any questions you have, and get you started... what is the best time for me to call you?"

Of course they may give you a time where you are not available so you need to check your diary and make sure the time works for you also. If it clashes with a PT client or another appointment then look for another time - the key is to get a MUTUALLY AGREEABLE time that you are both accountable to. This way they know exactly when you are going to call, why you are calling, they know they need to have their questions prepared and you are placing importance on it.

Easy. Systematised. Duplicatable.

Download a PDF of this training document by clicking here

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