Business Building 101 - Sharing Your Business Story

Having a business story is just as important as having a product story. Even those who are brand new in our business have a business story to share. Again the intellectual/logical process that brought you to the decision to develop a Juice Plus+® Independent Virtual Franchise® is the basis for your business story.

You build your business story around three logical questions:

1. What attracted you to the Juice Plus+® business?
2. Why did you decide to become a Franchisee?
3. What do you envision that you can achieve for yourself and your family?

(Later this part of your story will become what you HAVE achieved!)

Short, heartfelt logical statements that others can identify with create interest and the desire to hear more.

Your core story can be woven into casual conversation or used in formal presentations.

As you discover and develop your story (both product and business), you will acquire a comfortable confidence that will allow you to gather customers/Franchisees at a rapid rate. However, the most important thing to remember about your story is:

• Solutions related to health concerns or financial stress and worry are highly valued. Your story enlightens others so that they can enrich their lives.

There’s so much more to our business than the product we share and the income we produce. It’s also about the relationships we build.

Experience has shown that people don’t buy a product. They don’t buy a Franchise. They buy you. They buy your feelings, your energy, your enthusiasm, your sincerity, and your beliefs. They buy a relationship with you.

Our basic function is relationships: making new ones, managing crazy ones, fixing broken ones enriching them, empowering them. We create friendships that evolve into partnerships that we develop into powerful Independent Virtual Franchise® organisations.

“You have to have your heart in the business and the business in your heart.” - Thomas J. Watson