Business Building 101 - Sharing Your Story

Everyone has a story. You purchased Juice Plus+® because of someone’s story. You started your NSA business because of someone’s story. Our product and our marketing model made sense to you because you identified with someone’s story.

Whether you are just starting your business or you have been a Franchisee for many years, you have a story to share. Your story is the basis of your business and sharing it often will ensure your success.

Why Share Your Story

• To give people information they can identify with and are attracted to
• To set an example for new Franchisees and potential Franchisees
• To provide third-party validation for your new Franchise
• To be a model for others

How to Make Your Story Work for You

1. Your story is your advertisement. We’re excited about Juice Plus+® and we want to tell everything we know. Like any good advertisement, your story needs to be brief, relevant and give just enough information so the person wants to hear more.
2. Think about your favourite television commercial. It created an interest. It got your attention. You identified with it in some way. Your product story should be just as concise and powerful and should be no more than 30-45 seconds long. The same is true for your business story. If your stories are longer than 90 seconds combined, you need to do some refining to make them short.
3. Share your story from the heart. How you share your story will make a huge difference in how people respond to you. People hear your feelings, identify with your logic and are attracted to your conviction and your belief.
4. Develop good listening skills. Once you’ve shared your story, sit back and listen. Wait and shape the rest of your story around what your prospect wants and needs.
5. Share your story often. If you intend to take full advantage of the financial potential of the NSA Independent Virtual Franchise®, you would want to spread your story as far and wide as possible. View your business as if people were in a long line out into infinity and you are just going through the line. “Are you interested?” “No” “Are you interested?” “No”. When someone says “Yes” that’s where you stop and “share your story”.
6. Resist the temptation to make your story longer. As stories evolve and continue to grow, remember that the thought process you went through in the beginning generates the interest.
   

It is your prospect’s beginning and he or she will identify with why you started.

A good story makes people think, “That’s simple…it makes sense to me… I want to do that, too.”

Your Product Story
Your product story has both a physical side and an intellectual side. It is important to investigate both to develop the most effective story – one that is available to you immediately to initiate a successful business.

Your Physical Story
This is our personal experience. Some people feel that they have to share a story about their “results” on Juice Plus+®. Though the improvements in your wellbeing may be remarkable, be mindful about sharing a physical story or feeling that you have to.

We all have physical “results” from Juice Plus+®. Some people report they sleep better, notice a peaceful sustained energy, skin and hair look better. Some people have dramatic physical results and yet others may not have any identifiable results. The objective of whole food based nutrition is to maintain the body in a state of good health and reduce the risk of lifestyle disorders.

Prevention does not require a noticeable physical change. We know that Juice Plus+® provides
nutritional support (as research demonstrates). Even if you are aware of a specific physical result, making this the thrust of your product story should be avoided. This approach is limiting. It can set a person up for disappointment. Your customer and/or Franchisee may feel they cannot share this product with others until something physical happens. This will slow down the process of gathering customers and developing Franchisees.

Your Intellectual Story
Everyone taking Juice Plus+® made an intellectual/logical decision to do so. It is the logic of that
decision your potential customer and/or Franchisee will identify with and find desirable. You will want to lead with this aspect of your product story.

You build your core product story around three logical questions:

• What attracted you to Juice Plus+® and why did it make sense to you?
• Why did you decide to take Juice Plus+®?
• Why will you continue to take it for life?

Your objective is not only to create interest but also to initiate a conversation in which your prospect can ask you for more information. This will allow you to suggest a CD, a DVD, Wellness
Presentations or a trip to your personalised Juice Plus+® website.